degema

YEAR: 2010
CLIENT: DEGEMA
CORE: Hamburger restaurant
RANGE: Naming, Logo, Naming Products, Illustration Products, Business Card, Bags, Take Away Box, Ice Cream Cups, Napkin Holders, Wipes, Interior and Outdoor information panels, Wallpaper, Interior Design, Awnings, Car Decor, Art Direction.
CONCEPT: Degema combines a simple and contemporary language with both classical and traditional elements. Fully justifying its name, it always establishes a close relationship with the city where it is located, paying homage to the local oral traditions, and adapting them through humorous illustrations and product names.
This is a project that hopes to establish, though art and design, a close relationship and a sense of belonging with the local community and the customers alike.
PHOTOGRAPHER: Daniel Camacho