fuxia

YEAR: 2018
CLIENT: FUXIA
CORE: Street Ware
RANGE: Logo, Graphic Pattern, Signature, Slogan, Hashtag, Business Card, Bags, Lock Stickers, Sulphite Wrapping Paper, e-Commerce Box, Uniforms, Indoor Information Panel, Outdoor Information Panel, Loyalty Cards, Voucher.
CONCEPT: Minimal tribal is an approach that focuses on simplicity but with a tribal twist targeting the demanding urban customer. It embodies the idea that urban culture is diverse and mutating, influenced by music, fashion, cinema and other cultural expressions that, in turn, become niche cultures and reinforce the notion of urban tribes.
Fashion is a key vehicle in the search for and the expression of identity, with aesthetic guidelines and symbols that are in constant transformation. Likewise, branding formally becomes pseudo symbolism that is present both at the source and in the patterns.
It suggests a tribal relationship with the final customer. It integrates various proposals and trends in its collections and brands.
PHOTOGRAPHER: Daniel Camacho