lmc

YEAR: 2015
CLIENT: LMC
CORE: Law firm
RANGE: Logo, Graphic Pattern, Letterhead, Envelope, Folder
CONCEPT: This project favoured the limitations existing in the law that restrict the type of graphic representations normally adopted by law firms. The combination of serif initials in a monogram relation of classical minimalist language contrasts with its application into various mediums of a geometric pattern, and alluding to a scale featuring a representative element. The contrast between the colour and the shape make the whole ensemble richer in terms of its position in the medium/high-end market.
PHOTOGRAPHER: Daniel Camacho