vein

YEAR: 2018
CLIENT:  VEIN
CORE: Sneakers
RANGE: Logo, Graphic Pattern, Signature, Slogan, Hashtag, Business Card, Bags, Lock Stickers, Sulphite Wrapping Paper, e-Commerce Box, Uniforms, Indoor Information Panel, Outdoor Information Panel, Loyalty Cards, Voucher.
CONCEPT: Vein Atittude Is Everything
Vein is an umbrella brand meant to sell urban fashion sneakers. With a medium-end market position, it targets families.
Vein, as a brand, seeks to convey an idea of originality without any connotations linked to fashion trends, but instead looking for the greatest possible image longevity.
The concept begins by explicitly integrating its core business into the logo, while adding traditional elements of the sneakers’ world. The element that separate the sneakers from wider footwear types is the rubber sole, which in addition to providing greater comfort and flexibility allows one to essentially explore a world of complex colours, shapes and textures.
The Vein logo results in a fusion between the name and the textured shape of a sneakers’ footprint.
PHOTOGRAPHER: Daniel Camacho