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WELCOMER
YEAR: 2019
Welcomer was born from an ambitious project. It aims to offer those who visit authentic Portuguese experiences. It has its tonic emphasis on the will and ability to adapt its programmatic content to individual preferences. By positioning itself in the luxury market and catering for the conscious and cultural tourists, it hopes to express itself through a ‘W’ logo, as if embodying a person with open arms and standing as a symbol for the hospitality that is so characteristic of the Portuguese people.
ATRAVESSADO
YEAR: 2019
Atravessado starts from a game between its name and the symbolism of a platter as a graphic element. It celebrates the presence of this element in the traditional Portuguese table. A creative relationship between the name and the symbol is therefore established and the foundation for the space itself is also created. It fully respects the traditional base of the Lusitanian kitchen, but gives it a more modern appeal. The aim was to reinforce the welcoming and the familiar elements under a contemporary perspective and transfer them into the space and the menu.
FUXIA
YEAR: 2018
Minimal tribal is an approach that focuses on simplicity but with a tribal twist targeting the demanding urban customer. It embodies the idea that urban culture is diverse and mutating, influenced by music, fashion, cinema and other cultural expressions that, in turn, become niche cultures and reinforce the notion of urban tribes.
PAPPALAB
YEAR: 2018
Seasonally inspired artisanal ice-creams
Pappa Lab starts from a “paternalistic” Italian expression, and immediately gives away the origin of the recipes. A lab is nothing but a space for experimentation and innovation.
The mixture of flavours, ingredients, textures and colours present in the artisanal production of ice-creams is transformed into a solution concept. It ensures a distinct and affirmative personality that attributes value to the product, and frame it in the urban-chic market.
VEIN
YEAR: 2018
Vein Atittude Is Everything
Vein is an umbrella brand meant to sell urban fashion sneakers. With a medium-end market position, it targets families.
Vein, as a brand, seeks to convey an idea of originality without any connotations linked to fashion trends, but instead looking for the greatest possible image longevity.
LMC
YEAR: 2015
This project favoured the limitations existing in the law that restrict the type of graphic representations normally adopted by law firms. The combination of serif initials in a monogram relation of classical minimalist language contrasts with its application into various mediums of a geometric pattern, and alluding to a scale featuring a representative element. The contrast between the colour and the shape make the whole ensemble richer in terms of its position in the medium/high-end market.
DEGEMA
YEAR: 2010
CLIENT: DEGEMA
Degema combines a simple and contemporary language with both classical and traditional elements. Fully justifying its name, it always establishes a close relationship with the city where it is located, paying homage to the local oral traditions, and adapting them through humorous illustrations and product names.
This is a project that hopes to establish, though art and design, a close relationship and a sense of belonging with the local community and the customers alike.
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